We have become a bridge between creating ideas and making and distributing major productions, so our approach is to nurture talent - from traditional agency creatives through to producers, screenwriters, actors, authors and directors.Īt the heart of our approach is the art of storytelling, a skill we have accelerated as fast as the Chinese economy in order to provide our international clients with amazing communication platforms and engaging messages. The ability to deliver an audience of this magnitude is changing how DMG thinks and operates. For many, it was Griffith who turned film-making into an art and, a century later, movies remain the most powerful art form in modern culture, as well as being the hardest cultural craft in which to excel.Įver since the silent film era, audiences have been captivated by the power of long-form storytelling, and it's a medium that's taking China and its 1.3 billion consumers by storm. It was nearly 100 years ago that DW Griffith's Enoch Arden, one of the first feature films, opened. Chinese movie-goers will make up the biggest audience on the planet.
There are currently 4,700 cinema screens in China in four years there will be 32,000. The scale of movie-making and movie-viewing is entering a new phase in China, creating massive opportunities for the advertising industry. The World's Leading Independent Agencies 2010 is a Campaign advertising supplement published for thenetworkone.
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